People like Zuckerberg and Page aren’t (that) evil. They run companies, big ones. And big companies exist for one reason: profitability. Sure they could have charged us upfront, but let’s be honest, had Facebook charged every user $5, social networks wouldn’t be where they are today. Had Google chosen to charge an annual subscription rate, search would not be as prevalent in all of our lives. We adopted these technologies because they were free; we embraced them because they were free. And free will always come at a cost. So please stop feigning outrage every time one of these useful services finds a way to continue to exist.